The Dapper Chapper interviewed out founder Carl Thompson to inspire more mens bloggers.
What inspired you to start blogging?
I would say there are two inspirations that I can attribute my love for blogging to.
Firstly the business aspect; it was when I launched Hawkins & Shepherd shirt makers back in August 2013 when I first understood the power of regular, unique content for SEO reasons. It was then that I starting writing blogs on men’s style and realised how much I enjoyed it. That’s when carlthompson.co.uk was launched, initially to drive traffic to my business but it soon expanded to become a broader men’s style, grooming and lifestyle reference featuring many other labels.
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